On September 14th, the "Walking in Henan, Understanding China" Media Tour of the Yellow River kicked off at Zhengzhou Shangdu Site Museum, marking the launch of the 2023 China (Zhengzhou) Yellow River Cultural Month.

The mother river of the Chinese nation, the Yellow River, is also an important birthplace of the Chinese nation and Chinese civilization. As Henan province is an important region where the Yellow River culture is concentrated and passed down, Zhengzhou, the capital city of Henan province, has a long history and rich culture, full of vitality and rapid development momentum. In recent years, Zhengzhou has implemented the important speech of General Secretary Xi Jinping, focusing on the theme of "Walking in Henan, Understanding China", deeply implementing the strategy of integrating culture and tourism, and held the Yellow River Cultural Month event for three consecutive years to polish the cultural brand of "Centre of Heaven and Earth, Source of Chinese Culture, Kung Fu Zhengzhou".

The purpose of holding the "Walking in Henan, Understanding China" Media Tour of the Yellow River and the 2023 China (Zhengzhou) Yellow River Cultural Month is to deeply explore the era value contained in the Yellow River culture, showcase the beauty of the Yellow River, culture, and civilization from multiple perspectives, and tell good stories about the Yellow River in the new era, promote widespread consensus on protecting, inheriting, and promoting the culture of the Yellow River, allowing the world to further understand Zhengzhou, Henan province, and China through the culture of the Yellow River.

It is reported that the "Walking in Henan, Understanding China" Media Tour of the Yellow River attracted media representatives as well as journalists from news media organizations from countries such as the United States, Italy, New Zealand, Russia, Argentina, Hungary, Spain, Azerbaijan, and other countries.